Privacy and cookie policy

Midwest Mobility Equipment

Independent mobility and living aid specialists

Here at Midwest Mobility Limited, we are committed to safeguarding the privacy of your personal information. Midwest Mobility complies with the current Data Protection Act as well as the EU GDPR regulations in the way that we manage your personal data for operational, compliance and marketing purposes.

We appreciate how important your privacy is and recognise that we are being trusted by you, so the purpose of this privacy notice is to give you a clear explanation about how we collect and use your personal data.


This privacy notice sets out how Midwest Mobility collects and processes your personal data through your use of this website, including any data you may provide when you interact with our website, purchase services or products from us, contact us via. email or phone.


We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. You can contact our DPO by emailing us at [email protected]. If you’d prefer, you can also write to us at Midwest Mobility, Midway House, Staverton Technology Park, Herrick Way, Staverton, Cheltenham, GL52 6TQ.


We may change this privacy notice from time to time, to reflect how we are processing your data. If we make significant changes, we will make this clear on our website.

This version of the privacy notice was last updated on the date set out at the bottom of the page and historic versions can be obtained by contacting us.


Our websites may include links to third-party websites and PDF documents. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


We collect, use, store and transfer different kinds of personal data to enable us to provide you with related services and contractual agreements; to help us monitor and improve the services we provide and, where we are permitted to, to tell you about upcoming products that we think you may be interested in.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). Below is the type of data we collect:

Contact Details
This includes your full name, title, address (location, billing and delivery), email address and telephone numbers.

Payment Information
Your bank account and/or card payment details.

Purchase History
Details about previous purchases with us

Customer Service History
Interactions with us over the phone, via the website or on social media.

We may store information regarding specific disability, which we need to be aware of in order to make reasonable adjustments and be able to perform our contract with you and comply with our obligations pursuant to social protection and equality laws.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with 


We will use your personal data to contact you, to provide a service or product or where we need to comply with a legal obligation.


We have set out in the tables below a description of what we do with your personal data and why we do it.


To register you as a new customer and manage your account

Name and contact details

To set up a contract or provide a service or product.

To take payments
Payment information
To process a payment.
To provide customer service and support
Purchase history
Customer service history
To for fill our contract, service or provide product.
To take payments
Payment information
To process a payment.
To provide training to our staff
Name and contact details
Marketing preferences
We have a legitimate interest – to develop our events, products and services and to grow our business.
If you’re not an existing customer, we will only send this information with your permission.
To provide training to our staff
Customer service history
We have a legitimate interest – so that we can make sure you get the best possible customer service.

You may receive marketing communications from us if you have requested information from us or purchased services or products from us.  

If you wish to stop receiving marketing communications from us you can unsubscribe to our emails via. the unsubscribe link at the bottom of the marketing emails or directly by email, post or over the phone.


By interacting with this website you consent to the usage of data captured by the use of cookies. Cookies enable us to do multiple things to enhance and improve your browsing experience on our website. We use cookies to track visitors to our website; these details are in no way personal or identifiable details and will never be shared. Our cookies are for the sole purpose of improving the performance of our website.
If you wish to turn off cookies, please adjust your browser settings. Our website will continue to function without cookies.

Third-party tools we use:

Analytical Software – Google Analytics & Statcounter
Page views, source and time spent on website are part of the user website activities information we can see with cookies. This information cannot be tracked back to any individuals as it is displayed as depersonalised numbers; this is in order to help protect your privacy whilst using our website.
Using analytical software we can take account of which content is popular, helping us to provide you with reading and viewing materials which you will enjoy and find useful in the future.
We also use Google Analytics Remarketing cookies to display adverts on third party websites to our past site users, based on their past visits. The data we collect will only be used in accordance with our own privacy policy and Google’s privacy policy. Should you not wish for your website visits to be recorded by Google Analytics, you are able to opt-out with the addition of a browser add-on:

Google Analytics Advertiser
We use Google Analytics Advertiser Features, as this helps us to understand site visitors, via anonymised data. This can include collecting information from:
o Google Display Network Impression Reporting
o DoubleClick Platform integrations
o Google Analytics Demographics and Interest Reporting
o Remarketing with Google Analytics

This information is collected via Google advertising cookies and anonymous identifiers, in addition to data collected through the standard Google Analytics. It allows us to improve the website’s offerings for a better user experience.

Google AdWords
We use Google AdWords to see which pages led to our users submitting contact forms to us, which allows us to create a more effective marketing campaign, and make better use of our paid search budget.

We use DoubleClick cookies and remarketing codes on our website to record user activity. The information we collect allows us to create targeted advertising in future work and across Google’s network of partners.

Website Optimiser
Our website optimiser uses cookies to remember your search history. The information collected is anonymous and not personally identifiable, and allows us to generate more relevant results for your searches in the future.


We will only use your personal data for the purposes for which we collected it. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


We are committed to protecting your privacy – we want to earn and maintain your trust, so we do not sell any of your personal data to any third party.

We do, however share your personal data with certain companies who play an essential part in enabling us to provide our services and products to you, such as payment providers, IT and system administration providers and others who help us run our business. You can rest assured however that we require all third parties to respect the security of your personal data and to treat it in accordance with the law and we do not allow our third-party service providers to use your personal data for their own purposes.

We do not, and will not, sell any of your personal data to any third party.

We do, however, share your personal data with the following categories of companies as an essential part of being able to provide our services and products.

  • The main company ‘Midwest Mobility Limited’ as sometimes different areas of our business are responsible for different activities.
  • Service providers, companies that provide a service that is required in order for us to facilitate our service to you, such as payment service providers, order packers and delivery companies.
  • Professional service providers, such as IT, accounts systems and industry trade associations.
  • Credit reference agencies and fraud prevention agencies, so we can help tackle fraud.
  • Professional advisers such as lawyers, bankers, auditors and insurers based who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


We’re committed to keeping your personal data secure and have installed appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who are required to access and will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.


You have legal rights relating to your personal data, including the right to object to processing of your personal data or to withdraw consent. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).
If you wish to exercise any of the rights or if you have any questions or a complaint, please contact us.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex.

Privacy Notice – version 01.1 (09-06-21)



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